Brand strategy
Positioning, audience and the point of view your brand is built on.
Brand & Design Studio
Brands with a point of view.
Harborpoint Brand Studio builds brands that know what they stand for — strategy, identity and design that give growing companies a clear, confident presence.
120+brands built
About us
A logo is not a brand. A brand is what people believe about you — and that's what we actually design.
Harborpoint is a brand and design studio. We help companies find their point of view and express it consistently — from the strategy underneath to the identity, voice and design people actually see.
We're a small, senior studio, which means the people you meet are the people who do the work, and every brand we build gets our full attention.
What we do
Brand strategy, and everything around it.
A logo is not a brand. A brand is what people believe about you — and that's what we actually design.
Visual identity
A complete, distinctive identity system — not just a logo.
Logo & wordmark
Marks that are simple, ownable and made to last.
Messaging & voice
The words and tone that make you sound like no one else.
Brand guidelines
Clear rules so your brand stays consistent as you grow.
Collateral & launch
Everything you need to take the new brand live with confidence.
Selected work
A few of the stories we’ve told.
How we help
Built for how you actually work.
Strategy you can see
We don't decorate — we translate a clear strategy into an identity that carries it. Every design choice traces back to what your brand stands for.
- Positioning before pixels
- Design with a rationale
- Ownable and distinctive
One brand, everywhere
We build complete systems, not one-off logos, so your brand holds together across every place a customer meets it.
- Full identity systems
- Clear brand guidelines
- Consistent from card to campaign
In their words
What clients say afterward.
They found words for what we'd been trying to say for years, then made it look the part.
Our new brand finally feels like us. Customers noticed immediately.